For a long time, the idea of Content is King has been touted around, but for female entrepreneurs, this can leave a sour taste in their mouths. Why, exactly, should content be King, when there’s as much appeal form content being Queen. But you already know how important content is, and this doesn’t solve your lack of engagement problems. If you want to boost your brand, it’s vital to consider how to improve your content output and ensure that you don’t just attract customers, but keep them. (more…)
One of the hardest things about owning your own business is finding the time to run your business and market it at the same time. Whether you’re just getting started or you’ve been in business for years, it’s important you’re doing all that you can to market your business without letting the other aspects suffer. A great way to do that, of course, is to automate your marketing. From automating your emails to automating your social media posts, the more you’re setting to run without you, the better. With that in mind, here are some simple ways to automate your business’ marketing: (more…)
Have you ever been tempted to start your own blog? And do you want to build a successful blog? Would you like to earn an income by blogging? Many people are looking at blogging now as a feasible income stream and there is a good reason for that. Anyone can start a blog, yes anyone. You can start one now, today, if you want to. It is easy to start blogging and it is an opportunity that is open to everyone.
Technology has vastly transformed the way the world is interconnected, and the internet, along with smartphones, has been groundbreaking for the business landscape. Online entrepreneurs have much to think about in regards to managing their businesses, and it often means long hours and thelooming doubt of industry competition. What are the most effective and proven ways to grow the presence of your small online business to make it a success? (more…)
Entering the world of content creation at the moment is a pretty scary and overwhelming place. There are so many well established people out there and you feel like a tiny fish in a big pond. Luckily, there are things you can do to stand out online as a new blogger. If you want to become a successful creator you definitely need to consider these ideas and stick with them consistently. It may take some time to get your head around them, but soon enough you will feel ready to conquer the blogosphere!
All business owners hold themselves to very high standards and expectations. You are probably no exception in that you have a whole load of goals you want to accomplish right now. You have already taken the plunge to become an entrepreneur, but now you need to do everything you can to make it a success. Achieving your business goals is something that is very important to you, so here’s how you can actually make this happen for yourself.(more…)
Not everyone is going to be able to have their healthy living mojo. It takes a lot of dedication and hard work to get to the point in your life where you feel like you can be happy with your body. To be happy with your body, we truly do believe that you have to have a healthy lifestyle, and when surrounded by so many different temptations, it’s then when we realise how hard it is to actually stay on track. The people of Instagram who like to flaunt it seem to make it seem so easy. But the illusion of Instagram is that these people are doing it for their job. They have all the time in the world to get their bodies the way they want it because they don’t have to go to work everyday. They don’t have to sit in an office which is always full of temptations when it comes to food. But we do, and we have so many problems that come off the back of that. We start the day by not even being motivated to go to work, let alone making big changes to our diet and lifestyle that means we have to actually use more of the energy that we don’t have. So we’re going to try to help you to get your healthy living mojo back, so that you can actually feel like you’re living a healthy life full of energy. (more…)
There is no doubt about it, businesses these days need to have an online presence. Customers expect to be able to search and find out about you that way and it can help to build up brand loyalty, engagement, and visibility. This is why today we are sharing with you a few tips for building a strong online presence for your business.(more…)
Okay, so you have created a wonderful website. Be it for blogging or business purposes (or a mixture of both); your hope is that people will drop by on a regular basis to see what you have to offer.
However, you are unlikely to experience those ‘If you build it he will come’ miracles that were highlighted in Field of Dreams, as you need to be proactive if you want people to visit your website.
Now, there is much you can do. In this article, we won’t give you all of the advice you will ever need, so be sure to commit to research online. But what we will do is suggest three strategies that need to be prioritised if you want to find some degree of success.
The world of social media marketing is always changing. It moves a mile a minute, with new developments taking place all the time. When done the right way, social media has great potential to grow your customer base, build your brand community, and skyrocket your return on investment. If you find yourself Googling how to buy Instagram likes, how to make money with social media and how to get followers, read this to avoid the most common mistakes. All your efforts could be undone if you make too many mistakes. With that in mind, here are six social media marketing mistakes you don’t want to make in business. (more…)
Social media is a crucial component for many businesses today. You might use social media accounts for your business to advertise products and even make sales. You might share content from your website and other relevant information. You might use it to engage with your audience and reach a wider market. Your social media accounts might be used primarily to pass on information and to communicate. Some companies even use their social media feeds to have some fun, and to show the people behind the business. There’s certainly no right way to do it, and what works for one company might not for yours.
But, however you do it, it can be complicated, time-consuming, and frustrating. Social media is a wonderful thing, but you have to be careful. You need to watch what you say, as it’s very easy to offend someone and go viral for the wrong reasons. It can feel as though updating your accounts takes up all of your time and like you can’t please everyone. You might also feel like you need to be online all of the time, to communicate when people need you. So, how do you make things less complicated? Giving you a chance to get your social media strategy right, without it taking over other areas of your business, or eating into time that is better spent elsewhere.
Focus Your Energies
There are countless social media platforms out there. All targeting different audiences, being primarily used by different demographics for various reasons. These platforms all offer different things, as well as a lot of the same things. If you tried to have a presence on all of them, you would never have the time to do anything else. So, don’t. Think about your target audience and where they are likely to spend their time online. Use social media listening to monitor your users and the data. Then, make a decision. Where is your time best spent? What social media platforms is it worth making an effort on? You can always experiment on different sites, using analytics to see what works before deciding where to commit. But, when you do commit, forget the others.
Use Scheduling Tools
Social media scheduling tools can save you time, help you to be online more than you actually are, improve engagement, and help you to increase business productivity. Alternatively, you could hire a social media manager to take care of it all for you, freeing up your time to spend elsewhere.
Commit to a Schedule
Social media is addictive. It’s why it’s great for business. But, let it take up too much of your time, and it’s bad for business. Using tools can help, but it’s still easy to feel like you need to do more or to get carried away with your accounts. Commit to how much time you want to spend on your social media campaigns and force yourself to stick to it.
Keep Things Simple
Often the best social media campaigns are the simple ones. Your customers want to engage with real people. They want to learn more about you, and they want to feel as though you are listening to them. You don’t need massive campaigns with huge budgets to do this. Keep things simple. You’ll save time and gain customer trust and loyalty.
The world of social media marketing moves at a hundred miles an hour. Developments take place almost every week, and keeping up with it all or drawing up a strategy on how to stay ahead is a lot of work. For small businesses, the rewards can be vast – social media offers an unparalleled opportunity to connect with potential customers, get your message out there and create a real buzz around products and services. And all without the vast overheads of a traditional above the line campaign. However, as everything moves so fast it can be extremely hard to make it work for you – the sheer volume of noise means it’s hard to stand out and get heard. To overcome this, you need a proper social media strategy tailored to the aims of your business. (more…)